So we all know how important a website is for a business in the era of Internet, however, there are certain aspects of web design that are critical to the success of your business website.

One of the aspects is Website Optimization – which can be defined as optimizing the website to perform at the best possible speeds and provide a fast user experience.

According to various webmasters, faster websites have better client retention as well as user satisfaction.

Although the Internet speeds are increasing to super-fast levels, certain parts of the world still have slower Internet connections; this makes faster websites critical to businesses.


A Calgary Web Designer mentions that – Web design with speed optimization is one of the things that business owners should look for a website. Another reason that makes professional web designers to focus on speed optimization is the search engine algorithm. Search Engines these days have website speed as one of the criteria’s to rank website for a keyword.


How can web designers optimize your slow website?


There are a number of ways to fix some of the issues that your website can have. Most of the websites slow down because of heavy files and excessive use of flash on the website.
The solution here is to optimize the code and reduce the file size for downloads. One of the other ways is to enable browser cache and create cache-enabled website.


Optimizing your business website properly can greatly increase the client retention and conversion rates, so if you are getting a website designed, make sure that your web designer is capable of creating something efficient and effective.


Hope this helps all you new designers and website enthusiasts.